"Artificial Intelligence": 1-2. Generative AI Content Production Line and Digital Marketing Application System

I. Workshop Introduction This series of courses focuses on "content production lines," guiding students to understand the role and limitations of generative AI in digital marketing, avoiding mere one-click generation operations. The curriculum progresses from content judgment, brand consistency settings, multi-platform production line processes, to AI content risk management, gradually building a replicable and practically applicable AI content production system. This aims to cultivate systematic thinking and execution abilities required in the industry. Upon completion of this workshop, participants can take the "Google Ads" and "Gemini Certified Educator" certification exams. II. Course Objectives 1. Establish correct concepts for applying generative AI in content marketing. 2. Be able to plan AI content production line processes with brand consistency. 3. Be able to identify AI content risks and design control mechanisms. III. Target Audience High school, vocational school, university, and college students, and working professionals. IV. Class Schedule Session 1: May 4th (Mon) & May 11th (Mon) 18:30-21:30 (Must complete both six-hour sessions to receive a certificate of completion) Session 2: May 12th (Tue) 10:00-17:00 Session 3: May 18th (Mon) & May 25th (Mon) 18:30-21:30 (Must complete both six-hour sessions to receive a certificate of completion) Session 4: May 19th (Tue) 10:00-17:00 Session 5: June 1st (Mon) & June 8th (Mon) 18:30-21:30 (Must complete both six-hour sessions to receive a certificate of completion) V. Location K505 Computer Lab, Lung Hwa University of Science and Technology VI. Prerequisites 1. Basic digital marketing concepts. 2. Basic document or content writing experience. 3. No programming background required. VII. Preparation Before Class Participants need to complete registration for generative AI tools and basic operational testing.